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Coca-Cola started the delivery of beverage products
to Camp Evangelista as a symbol of their support for military troops in the
area. Coca-Cola was welcomed by Major General Benjamin Madrigal Jr., Division
Commander of the 4th Infantry Division. Atty. Adel Tamano, Coca-Cola
Philippines VP for Public Affairs and Communications and Rommin Diaz, Coca-Cola
FEMSA Philippines External Communications and Sustainability Area Manager.
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August 4, 2017 – Every day, countless Filipino soldiers
display gallantry, courage, and true heroism in the name of duty to our
country.
The Coca-Cola
System in the Philippines takes this time to honor and salute all Filipino
troops stationed in various parts of Mindanao – the men and women who have dedicated
their lives to reclaim and ensure peace for our fellow Filipinos.
Starting today,
August 4, Coca-Cola Philippines, bottling partner Coca-Cola FEMSA Philippines,
and Coca-Cola Philippines Foundation, commit to support the Armed Forces of the
Philippines by providing supplies of beverage products that will contribute to
their well-being during their time of service.
The troops
deployed in Marawi City will be given priority. A steady supply of beverages,
which includes sports drink brand Powerade, Coca-Cola, and bottled water
Wilkins Pure will be provided daily. Aside from being a beverage, bottled water
is also used in the battlefield to clean and treat wounded soldiers.
Major General
Benjamin Madrigal Jr., Division Commander of the 4th Infantry
Division in Northern Mindanao said that the support given by companies like
Coca-Cola and private individuals boosts the morale of the soldiers. While
combat is the expertise of the troops, going to war and putting their lives on
the line is the least of the things that they hope for.
The Coca-Cola System in the Philippines will also be
extending additional support through the implementation of various
sustainability programs for the Filipino troops and their families. A
memorandum of agreement will be signed between the parties to formalize the
support for our uniformed personnel.
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