Maaga
ang Pasko,
the country’s biggest and longest-running annual toy and book donation drive,
is once again bringing out the iconic boxes that have helped taught generations
of Filipinos the value of sharing and the real spirit of Christmas.
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Thirdy
drops his toys and books to the Maaga ang Pasko box, hoping to bring joy to
other kids this Christmas season.
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On its 22nd
year, the Maaga ang Pasko program
welcomes the mother and son tandem of Jodi Sta. Maria and Thirdy as ambassadors,
hoping to bring more smiles across the faces of more Filipino kids. “Seeing
your kid grow up to be a loving, kind and generous person is the most
fulfilling thing for a parent. That is why I wanted Thirdy to learn sharing early,
and he started that right here at Jollibee,” said mommy Jodi.
To help make this
Christmas brighter and warmer for less fortunate kids, the 22nd Maaga ang Pasko ambassadors are inviting
families to place their pre-loved gifts—toys and children’s books—inside Maaga ang Pasko boxes at Jollibee stores
nationwide, or send in their donations online through campaign partners Lazada
and Blink and via the program’s website, http://www.jollibee.com.ph/MaagaAngPasko.
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“Ang
sarap na makita ang anak mong lumalaki ng tama.” Jodi looks on as her son
Thirdy donates his toys and books to Maaga ang Pasko.
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Filipino generosity
overflowed in last year’s Maaga ang Pasko
program as more than 5,000 kids
benefitted from 600,000 toys and children’s books that were collected in Maaga ang Pasko boxes from Jollibee
stores nationwide, corporate donors, partners, and online channels.
For this year, Jollibee invites parents and children of all ages to once again help shower children with joy and love. Simply donate pre-loved or brand new toys and books and you can add to the 3.1 million gifts unwrapped and embraced by new owners since the program was launched in 1994.
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