In
the eyes of children, their fathers are their first superheroes. This Father’s
Day, Jollibee showcases this powerful truth in “Powers”, the latest addition to
their hit Kwentong Jollibee series.
“We
look-up to our fathers as superheroes because – though it may be unknown to
them - they display amazing prowess and strength as they go about fulfilling
their duties to their family,” said Francis Flores, Jollibee Global Brand Chief
Marketing Officer and PH Marketing Head.
“In
‘Powers’, we teamed up again with our creative agency McCann Worldgroup
Philippines in showcasing this super characteristic in a playful, creative
manner by taking on a child’s perspective wherein dads are regarded as real-life
superheroes. Our latest short film is our special tribute to all the fathers
who take care and provide for their families to the best of their abilities,”
shared Jollibee Brand Communications and PR Director Arline Adeva.
Directed
by Filipino-Canadian filmmaker, Edber Mamisao, “Powers” tells the story of a
young boy named Angelo who is mighty proud of his Dad whom we openly regard as
his “Superhero’. In true Kwentong Jollibee fashion, the story takes an
unexpected turn as it reveals the humble occupation of Angelo’s father that
didn’t affect at all Angelo’s love, admiration and respect for him.
Mamisao’s
video treatment also greatly contributed to the playful and fun superhero vibe
of “Powers”. With an epic music score and cinematography treatment as seen in some
of today’s trending superhero blockbuster movies plus clever and imaginative
execution, “Powers” displays a fun yet equally heart-tugging side of the
much-loved Kwentong Jollibee videos.
“Powers”
simply, efficiently reminds us of the extraordinary love every father or father
figure have for their children, making any son and daughter appreciate them as
their number one real-life superhero. This Father’s Day, let “Powers” help us
tap into our own super capabilities of giving thanks to the big man, our
ultimate idol, our very own tatay.
Catch
the powerful Kwentong Jollibee episode on Jollibee’s official Facebook page at this link or check it out below and make Father’s Day super special and
extra meaningful for all our superdads.
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