One
of today’s most in-demand celebrities, Matteo Guidicelli, is featured in the
latest television commercial of Sun Life Asset Management Company, Inc.
(SLAMCI) And get this: there’s not just one, but two Matteos going up against
each other.
The
TVC shows two Matteos with strikingly opposite tactics: one tries to impress by
bragging his material possessions, including a new phone and a credit card,
while the other woos her by promising a brighter future together with the help
of the Sun Life Prosperity Card.
The
Sun Life Prosperity Card is an investment card worth P5,000 which may be
invested in any of the peso-denominated mutual funds managed by SLAMCI under
its Sun Life Prosperity Funds. The first of its kind in the market, it has
revolutionized mutual funds investing in the country.
“We
wanted SLAMCI’s new TVC to encourage the audience to begin their investing
journey with the Sun Life Prosperity Card because it’s an easy and convenient
way to start building one’s brighter future,” explained SLAMCI president
Valerie Pama. “By investing in mutual funds, one can make his money work harder
for him, as against simply leaving all of it in the bank.”
To illustrate this point, Pama shared that a 91-day time deposit in a bank 10 years ago would have given 28% return; but for the same period, the Sun Life Prosperity Bond Fund grew by 66%, while the money invested in the Sun Life Prosperity Balanced Fund would have earned 155%. Meanwhile, an investment in the Sun Life Prosperity Philippine Equity Fund gained 221%.
“This
is exactly why we want Filipinos, especially the youth, to start investing some
of their money in mutual funds,” Pama said. “Instead of using up all of one’s
money on trendy items that will soon be replaced by a new fad, why not invest
it for the long term and watch it grow? The two Matteos in our TVC certainly
highlighted that message in fun yet clear manner.”
For
his part, Matteo said he had fun portraying two different personas. “It’s the
first time I did such a project, and I definitely enjoyed playing both roles,”
he said. “But what’s important is that we were able to bring home the message.
It’s fun to have nice material things and be on YOLO mode, but what will happen
to you if all your money runs out and you have nothing saved for the
long-term?”
And
if there’s one thing that Matteo knows, it’s that some things are definitely
worth the wait. “Whether I’m doing sports or working on a showbiz project, I
know that I need to be patient before I could see the results. Training for a
competition takes time, and so does shooting a movie or recording an album.
It’s the same thing when you invest your money – you have to grow it long-term
before you can enjoy the benefits,” he explained. “You may have to wait a bit,
but it’s always, always worth it!”
Catch
SLAMCI’s latest TVC featuring Matteo Guidicelli on cable TV. To learn more
about the Sun Life Prosperity Card and how you can start investing for a
brighter future, visit sunlifeprosperity.com.ph.
Social Plugin